I guess people would had forgotten about the old and effective way to reach customers through SMS marketing. The fact is still many companies are using SMS marketing as it is the fastest way to reach targeted customers in a short period of time. Even bulk SMS service provider agrees with this fact.
SMS marketing has its own advantage during promotional sales by E-commerce companies by sending bulk text messages to customers with the aim to educate them about product or services. It leads to higher ROI compared to other marketing techniques. As SMS marketing has refined over the last 10 years, customer’s preferences have helped bulk SMS service providers to reach the right customer.
SMS marketing helps business to engage their customers and keep their attention and loyalty. Among all available communication channels, SMS has the highest success rate. It’s useful as businesses can share important information, product related news and service value. It leads to your brand awareness and reach out target audience. All most everyone have mobile phones, so it becomes easy to send SMS with a special discount code or invite them to join the contest, you will find more response rate.
SMS marketing is most cost effective marketing practice. If you want to target specific location like particular city then you can prefer geo targeting so that SMS is sent to only those set of regions. Earlier it would take a lot of time if you had to target specific audiences. SMS marketing s not only limited to particular section, if required bulk SMS providers can easily move beyond boundaries to get target customers in an entirely new geography. Despite being an old marketing practice it has grown and got better with time.